The Giving Grape
Helping Craft a More Robust Visual Experience
Diverse, Inclusive Representation
The Giving Grape is a non-profit that provides struggling families and individuals access to donated gift cards. The Giving Grape was in the process of a rebrand and wanted to gravitate away from their stock photography. I took on the lead visual design role of creating a diverse system of spot illustrations for their website. My first developed a mood board of styles I believe best represents inclusivity and shared it with my small creative team.
I was largely inspired by Blush.Design's plug-in system and the range of body types being represented. It was important to me that this was highlighted. I noted the keywords to keep in mind when coming up with the illustration system.
Necessities, Necessities
I also developed a library of visual graphics to use for social media channels
