Ying Ye | Visual Designer
Visual Designer

The Giving Grape

Helping Craft a More Robust Visual Experience

Diverse, Inclusive Representation

The Giving Grape is a non-profit that provides struggling families and individuals access to donated gift cards. The Giving Grape was in the process of a rebrand and wanted to gravitate away from their stock photography. I took on the lead visual design role of creating a diverse system of spot illustrations for their website. My first developed a mood board of styles I believe best represents inclusivity and shared it with my small creative team. 

I was largely inspired by Blush.Design's plug-in system and the range of body types being represented. It was important to me that this was highlighted. I noted the keywords to keep in mind when coming up with the illustration system.

Final Illustrations

Necessities, Necessities 

I also developed a library of visual graphics to use for social media channels