The Room for Weird campaign was a concept exploration to help motivate younger generations to embrace their personality, no matter how awkward they may feel.
Always Room for Weird
Upon brainstorming concepts, the idea of making room for "strangeness" came into being. The catalyst for this campaign was to create something relatable because there need to be more messaging and visuals that make room for a spectrum of people.
Make Your Strange Known
Everyone has richness to add and we want to create a campaign that helps foster self-confidence. It was our vision to shine a light on everyone's unique talents.
It was an important principle that the idea felt authentic, unfiltered and real.